Moral...Schmoral....???? Really?

Here's a good one....

Do you think that businesses and companies have an obligation to help mold society?

Recently, Victoria Secrets launched a new collection called Bright Young Things under their popular line "Pink". The so called "must-haves" included lace trimmed thongs with the phrases such as "Call me", "Feeling Lucky" and "Dare You". What's the problem? The target audience.

Image Courtesy Tallia

I have no problem going to VS and purchasing something nice for myself, but for my daughter? No way! She's fourteen years old. There is no need for her to be wearing anything remotely sexual in nature.....and thongs? Uh ---- NO!

We are trying to raise smart, independent, well-adjusted young people, but our job is not easy. With the media and big name companies targeting our girls, bombarding them with the notion that it's cool and awesome to have "Wild" stitched across your underwear....it sometimes feels like a losing battle. Of course, I can tell you right now, there is no way that I would allow any of this in my house. But, I guess what I'm trying to say is that why is this even an issue to be discussed?

Why on Earth, would anyone think that advertising sex to young girls is a good thing? Money .....really?!!!!!!

Come one! Let them stay young, innocent and pure for as long as they can.

Don't roll your eyes....I know, your thinking.....ugh, she's one of "those" moms......but listen....you tell me. Am I wrong in thinking that there is something morally wrong with this campaign approach? I don't think so and from what I've been seeing out there, there are a lot of angry parents. Take a look at this petition.

Victoria Secrets has recently stated that they were not targeting the young girls. However, their CFO Stuart Burgdoerfer had stated that teens are their target market for the Pink line. "When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at Pink," said Burgdoerfer.

BAM!.....Sorry mom and dad, we are going after you daughters because that have money to spend and we don't care if we make sex objects out of them.

So, here we go, dodging another media campaign bullet aimed at sexualizing our girls.

(Blech.....I feel like lately, that's all I'm talking about.....girls and trying to raise them right. Did you see my post  A-hem A-hem Your Skirt is Too Short? )

I swear, it's so disheartening to see middle school and high school girls prance around with super short skirts with super high heels .....and now, super provocative sayings stitched to their bums.

Perfect.

Companies want to make money...they need to make money, that's totally fine. The teen/tween market is huge, you'd be an idiot not to target them....I get it.... but please, have some moral responsibility.

Whatever happened to "It takes a village to raise a child?"

Help us raise strong beautiful women.

What are your thoughts?