Friday, March 29, 2013

Moral...Schmoral....???? Really?

Here's a good one....

Do you think that businesses and companies have an obligation to help mold society?

Recently, Victoria Secrets launched a new collection called Bright Young Things under their popular line "Pink". The so called "must-haves" included lace trimmed thongs with the phrases such as "Call me", "Feeling Lucky" and "Dare You". What's the problem? The target audience.

Image Courtesy Tallia

I have no problem going to VS and purchasing something nice for myself, but for my daughter? No way! She's fourteen years old. There is no need for her to be wearing anything remotely sexual in nature.....and thongs? Uh ---- NO!

We are trying to raise smart, independent, well-adjusted young people, but our job is not easy. With the media and big name companies targeting our girls, bombarding them with the notion that it's cool and awesome to have "Wild" stitched across your sometimes feels like a losing battle. Of course, I can tell you right now, there is no way that I would allow any of this in my house. But, I guess what I'm trying to say is that why is this even an issue to be discussed?

Why on Earth, would anyone think that advertising sex to young girls is a good thing? Money .....really?!!!!!!

Come one! Let them stay young, innocent and pure for as long as they can.

Don't roll your eyes....I know, your thinking.....ugh, she's one of "those" moms......but tell me. Am I wrong in thinking that there is something morally wrong with this campaign approach? I don't think so and from what I've been seeing out there, there are a lot of angry parents. Take a look at this petition.

Victoria Secrets has recently stated that they were not targeting the young girls. However, their CFO Stuart Burgdoerfer had stated that teens are their target market for the Pink line. "When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at Pink," said Burgdoerfer.

BAM!.....Sorry mom and dad, we are going after you daughters because that have money to spend and we don't care if we make sex objects out of them.

So, here we go, dodging another media campaign bullet aimed at sexualizing our girls.

(Blech.....I feel like lately, that's all I'm talking about.....girls and trying to raise them right. Did you see my post  A-hem A-hem Your Skirt is Too Short? )

I swear, it's so disheartening to see middle school and high school girls prance around with super short skirts with super high heels .....and now, super provocative sayings stitched to their bums.


Companies want to make money...they need to make money, that's totally fine. The teen/tween market is huge, you'd be an idiot not to target them....I get it.... but please, have some moral responsibility.

Whatever happened to "It takes a village to raise a child?"

Help us raise strong beautiful women.

What are your thoughts?


  1. Things like this make me sick. Teenage girls are the worst people to target with that kind of stuff. These products will only give them false ideas of security and confidence. And people wonder why the female body is so sexualized--it's because of stupid companies like Victoria Secret.

    1. I couldn't agree more. I feel like it's an uphill battle! Thanks for reading Sarah!

  2. I cannot agree more. I am only 27 and do not yet have a child, but you are so on point with this. Their ads go to far sometimes. What I really despise is their annual "fashion show". I think it sends the wrong message to young girls. I like the idea of uniforms in school. I know that's a huge topic that's often debated but after seeing what girls are allowed to wear to school these days it just makes you wonder what we could do as a society to prevent them from growing up so quickly… I can't imagine what things will be like when I finally have a daughter, but my views on this topic will align closely to yours. (new follower btw and can't wait to read more!)

    1. I'm so glad to hear from so many younger women on this issues. I can't stand their "fashion show" yuck! My daughter is in middle school and the parents here all talk about what the girls are inappropriate it is. So sad. I'm also following you Julie! Thanks for stopping by.

  3. hi, i'm following the "aloha friday" blog hop. i would love for to visit my blog and follow if you like it.

    new follower bev

    1. Hi Bev! thanks for popping over. I will definitely stop by - can't wait!

  4. I'm thinking back to when I was in High School. Around that time, "thongs" were gaining a momentum with HS girls. EWW!!! I didn't get it then and I don't get it now. Sometimes, I'm happy I don't have a daughter, I could just imagine the conversations of why no means no. Thanks for sharing!

    The Wondering Brain

    1. lol Jessica! I far, I've been lucky *knocking on wood..... :)

  5. Oh my gosh. You! I don't think I could agree MORE! WTF?? Seriously the world is getting bad... And it scares me! I was a slutty college student, but I was in COLLEGE so that's okay, right? {whoopsie} But kids are starting wayyyy too young and I know it's media campaigning and girls wanting to be like this model, that actress.. Ugh. I have a little BOY and I want to roll him up in a ball and keep him in my purse until he's 37.


    1. OMG Emily....your post cracked me up! You're right. They are starting out way to early....whatever we did as college kids is different....we were in college! Right? :)

      Thanks for stopping by!

  6. I'm following GFC from Friend Connect Blog Hop. please return the favor and follow me back at Evoluchun's Miscellaneous

    1. Thanks - I will definitely stop by....I appreciate the follow.


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